The role

Create games from scratch. You own the full lifecycle: identifying the opportunity, defining the concept, driving development, making kill/iterate/scale decisions at soft launch, and leading titles to global launch. You will be evaluated on the results of your games.

Responsibilities

• Ideation and market fit: identify opportunities ahead of the market, using market intelligence agents (charts, ad intelligence, social signals) that you build and refine continuously

• Design: define the core loop, meta, game economy, and product roadmap for hybrid and/or hyper-casual titles, with falsifiable hypotheses at every stage

• Execution: lead a cross-functional team (developers, artists, analysts) through short cycles, from prototype to global launch

• Data-driven decisions: define KPIs (D1/D7 retention, playtime, CPI, LTV, ARPDAU), run your own cohort analyses, and take ownership of kill decisions — including on your own concepts

• Economy and monetization: balance complete game economies (ads and IAP) and design statistically rigorous A/B test plans

• Product automation: industrialize your soft launch analyses, reporting, and market monitoring through AI workflows you build yourself

Requirements

• 5+ years of product management in mobile F2P games, including at least one title led from initial concept to global launch, with results you can quantify (downloads, retention, revenue)

• Expert reading of the hyper-casual and hybrid-casual market: you know current benchmarks from memory (CPI by genre, expected D1/D7, target LTV) and can explain why specific games succeeded or failed

• Full analytical autonomy: you run your own queries and analyses (GameAnalytics, Looker; SQL strongly preferred) — the pace of this role does not allow waiting on the data team for cohort reads

• Proven use of LLMs and automation in your product work: market monitoring, analysis, specs, reporting — with concrete examples you can present

• Judgment, not just process: you have killed projects you believed in and scaled concepts others doubted

• Natural leadership

• Fluent English required

If your experience is limited to optimizing existing games, or if you have not personally owned kill/scale decisions, this position is unlikely to be the right fit.

Nice to have

• Ability to prototype yourself (Unity, or building with coding agents)

• Expertise in game economy balancing (merge, idle, progression systems)

• Familiarity with the US or Asian markets

• Experience managing external studios